Made in China

Before we go any further, I need to admit that I don’t know, positively, where the scooter comes from. The Chinese manufacturing industry moves so quickly and with so little documentation that it’s basically impossible to fact-check any company’s cries of “first!”

But here’s what I think I know: There’s a company calledChic Robotics, which is also known as Hangzhou Chic Intelligent Technology Co., Ltd, and I think it invented the scooter. (There’s a scooter called the Hovertrax that predates it slightly, but it’s not quite the same thing.) Chic’s logo—the horizontal line on top of an oval that just so happens to look like “IO” when rotated 90 degrees—is plastered all over most versions of the board. And Chic’s name keeps coming up when you talk to the people selling the thing.

The company was founded in 2013, born in connection with China’s Zhejiang University. It was created to make stuff, obviously, but also to champion IP protection in China, to improve patents and copyrights and and foster what the company calls “sustainable innovation.” It holds a series of patents related to the scooter, and has diligently (and apparently pointlessly) attempted to protect them.

Chic’s first scooter was called the Smart S1. It debuted in August of 2014, with a goofy commercial that almost certainly isn’t meant to be goofy. It shows a man walking down the hallway, laden with heavy books and a heavy heart, before finally being saved by the smooth ride of the Smart S1. It’s like a bizarro take on a heartwarming Coke commercial.

In the fall of 2014, Chic took the S1 to the Canton Fair, China’s largest trade show. This semi-annual extravaganza attracts more than 180,000 buyers from around the world, there to see tens of thousands of Chinese exporters hawk their wares.

Chic’s supply of scooters disappeared quickly—everybody wanted one. Soon, people were riding them all over the gigantic convention center. The hordes of buyers and suppliers were all over the Smart S1. Distributors across the world noticed, and so did other factories in China. Before long Alibaba was littered with manufacturers offering the same board—often using the same images and promotional videos, their logos hastily Photoshopped over Chic’s.

Here is the original link at

http://www.wired.com/2015/06/the-weird-story-of-the-viral-chinese-scooter-phunkeeduck-io-hawk/